Harry Redknapp has teamed up with Specsavers once again as they kick off their search in Dorset to find a grassroots football team in need of serious help.
The opticians is giving one local club a once-in-a-lifetime opportunity to become Specsavers’ 'Best Worst Team' and turn its fortunes.
This will involve face-to-face training from Redknapp as well as money-can't-buy experiences usually reserved for elite clubs only.
Last season, the former Tottenham and West Ham manager helped Cwm Albion overcome three years of consecutive defeats and a staggering -191 goal difference.
The welsh club scored 50 goals and picked up seven wins in the Swansea Senior League Division 4 - making one of the biggest comebacks in grassroots history - leaving the title of the next 'Best Worst Team' up for grabs.
With training and mentorship from some of the most famous faces in the world of sport, Specsavers will give the UK’s biggest underdogs a season to remember.
Speaking about his return to the dugout, Redknapp said: “I’m over the moon to be teaming up with Specsavers again.
"If the terrific season with the lads at Cwm Albion is anything to go by, it’ll be a good laugh. I was bowled over by the grit, determination and spirit of last season’s 'Best Worst Team', so I can’t wait to meet the team that’s got what it takes to be this season’s worst.
"I’ve got some fantastic surprises up my sleeve, so let’s see who’s up for it.”
Once Specsavers’ 'Best Worst Team' has been selected, the healthcare retailer will be following and documenting the club’s journey throughout the 2024/25 footballing season.
Lisa Hale, head of consumer PR, social & brand activation, added: “Should’ve gone to Specsavers has become part of our British culture and for decades we’ve really celebrated those human moments when our eyesight and hearing let us down now and again.
"Grassroots football is filled with human moments – whether it’s a questionable on-field decision or a missed open goal, so are very proud to be investing in this underfunded area of culture once again.
“We couldn’t be more excited to be working with Harry again this season to find our next ‘Best Worst Team’, so I would encourage all local clubs across the country to apply for the chance to win the title, and all the fame and glory that comes with it.”
To apply or nominate a team to become Specsavers' Best Worst Team visit https://www.specsavers.co.uk/best-worst-team
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