THE South West Peninsula League has agreed a new title sponsorship deal from the 2024/25 season onwards.

The Walter C Parson funeral directors group will become the headline sponsors of the league, now known on a working level as the ‘Walter C Parson Peninsula League’.

Covering the naming of the Premier East and Premier West divisions in Step 6, plus League Cup sponsorships, the rolling deal is a long-term commitment from both parties.

READ MORE: Bridport confirm pre-season fixture list

South West Peninsula League board members wished to thank and welcome Walter C Parson but also acknowledged previous headline sponsors Kitchen Kit.

Other awards remain available for sponsorship, especially the Champions Bowl Charity fixture, Respect & Fair Play awards.

The Ground & Programme awards continue to be sponsored by Onesport and the Golden Boot awards have recently been taken up by Crown Paints.

Branding and advertising will be rolled out over the summer months, while both Walter C Parson and the South West Peninsula League retain their legal titles.

Meanwhile, at the league AGM, the second-round draw was made for the Walter C Parson Cup.

Bridport received a bye through round one and face a long journey to Cornwall.

They will visit Launceston, who last season claimed 10th spot in the Premier West, on the provisional date of Saturday, October 12.