DORCHESTER Town Council and Brewery Square are planning a special schedule of activities to support the Tour of Britain.
More than 100 cyclists will pass through the town as part of Dorset's race stage on Saturday, September 10.
The UK’s biggest professional cycle race and free-to-spectate live sporting event will see riders make their way through Dorchester at 12pm in the seventh stage of the competition. The Dorset stage sees riders go from West Bay to Ferndown.
The town council is working to ensure the county town is promoted by race commentators as the area is thrust into the spotlight.
Brewery Square is hosting a cycling celebration event from 10am-1pm on the day
Anytime Fitness will host 'Spinning in the Square' to get people into the cycling groove whilst specialists from Pope Street Cycles on hand to provide bike maintenance advice.
Dorset Police, meanwhile, will be continuing their proactive community engagement and giving away free bike marking.
Charlotte Spracklen, Centre Manager at Brewery Square, said: “It’s an honour for our town to play host to the country’s most prestigious cycle race and we’re looking forward to celebrating with the local community.
"We want everyone to feel part of this staple event through our activities at Brewery Square, encouraging people to come together and share their passion for this exhilarating sport.”
Matilda Manley, Tourism Development Officer from Dorchester Town Council added: “The AJ Bell Tour of Britain attracts some of the best riders from around the world and a roadside audience of over 1.5m spectators over eight days.
"Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world so this is a great opportunity to show off Dorchester on an international scale.
“I have been working with The Tour team and Visit Dorset to help ensure we get as much promotion for the town as we can. In addition to our exciting activities at Brewery Square we’ve also been editing and submitting voiceover notes for commentators about all the attractions the riders will pass on their way through the town.”
Keen spectators can head to Brewery Square or Kings Road park before 12pm to pick up a free paper flag to wave and cheer on the cyclists.
In keeping with traditional bike rides, people can also bring along a cowbell to chime at their chosen viewing spot to showcase their support.
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